Sustainable Luxury Design Workshop
ChooYilin, Terra Plana, JUJUBE®
The Sustainable Luxury Design Workshop is a combined effort by three sustainable luxury brands aiming to bring about greater awareness on ethical consumerism towards the sustainability of luxury fashion. The workshop that spanned over two days featured JUJUBE® Ecological Apparel Design, ChooYilin Sustainable Jewelry and Terra Plana environmentally-friendly footwear.
This environmental brand awareness event was held at La Villa, a dining haven that offers patrons a serene environment great natural lighting during the daytime. Our event planner Ms. Lily Lim of The Soiree Planner thoughtfully chose to host our event this location for both its delectable aura and for its energy conservation capabilities.
Ms. Olivia Choong of Sustainable PR kicked off the event with an excellent introduction of all three brands and giving the audience an overview of our focus. She then represented Terra Plana in introducing their line of high-end, earth-friendly footwear to the audience. It was amusing for us to learn that Terra Plana’s soles are made from renewable sources like rice husk composites, and that the special Terra Plana POP technology eliminates the need for glue in the assembly process—very much like JUJUBE®’s eco-centric approach towards material selection and design methodology!
Next, Creative Director Ms. Jujube Li shared with the audience about how JUJUBE® as a company incorporates high quality eco materials into our modular design concept, and offers tips on ethical consumerism to the audience. (She is wearing the Aeolus dress in the above images.)
“By modular design, we can create exponential styles with minimal resource consumption and make a difference in the architecture of our wardrobe. As a committed ecological apparel designer, using only eco-certified materials in my designs ensures that they are from a renewable source and are biodegradable in the case that they are discarded after use, thereby creating a closed loop cycle in the consumerism process,” expounds Jujube.
Jujube in the Phoebe dress, adding the finishing touches to the visual merchandise display that Ersalina and I help set up earlier.
For the Sustainable Luxury Workshop, all three brands extended to our VIP guests special treats to thank them for taking part in our event.
JUJUBE® also carries an eco bag collection that is made of recycled beverage packaging and handwoven by a women’s cooperative in the Philippines.
Jujube explaining the luxurious feel and drape of Austrian company Lenzing’s modal—a type of lyocell textile derived from the barks of Beech trees grown in sustainable forests in Europe, and thereby EU Eco Label certified. We use only 100% Lenzing modal for the Bird of Paradise collection.
JUJUBE®, ChooYilin, and Terra Plana are creating alternatives for each individual to take action and reclaim your right to a livable tomorrow. We don’t have to wait for big brands to make a difference ten years later. We can do it today!